Sir Charles Shaw, a businessman and market-entry specialist, has launched a new consulting firm to facilitate international businesses in setting up ventures in Oman.
Bondoni provides wide-ranging market-entry and local representation services to companies and helps firms develop partnerships with Omani companies.
Sir Charles has more than 30 years of experience in setting up and leading businesses in Oman, UAE, USA and Europe.
In an interview with Muscat Daily, Sir Charles said that despite the current oil-price crisis, international businesses continue to be interested in Oman as the country’s ongoing diversification story provides tremendous opportunities for international companies.
Sheikh Fahad Majid al Mamari is chairman and owner of Bondoni.
“If any foreign company is considering Oman as a possible location for its expansion, the Bondoni team will help with its full range of professional services to assist it in developing partnerships and setting up operations here,” said Sir Charles, who is also chief executive of the company.
“Moreover, as Bondoni is owned by an Omani its core service is to be the local partner.”
He said understanding Omani business culture is essential for international businesses to achieve initial negotiations and sustainable growth in business.
“Doing business in Oman is culturally different from western countries and even different from neighbouring UAE. Omanis have a distinctive way of doing business and that should be understood and respected by new entrants. My team has in-depth local knowledge, network and experience to smooth the way for international businesses to navigate through complicated business processes, local culture, regulations and practices,” Sir Charles added.
At each stage of the market-entry process, he said, Bondoni will help companies understand the way the Omani market works. “We will help identify local players, map the policy and regulatory agenda, and find partners to reduce economic risks.”
Bondoni supports international businesses from the first steps through to establishing full operations in Oman by offering four in-country representative services: (1) fly-in-fly-out, (2) establishing a business with an Omani partner, and (3) buying
a business-intermediary services and (4) providing international management experience to local management teams.
“Many companies come to Oman and spend valuable time and money on flights. They fly in, have meetings with local Omani businesses and fly out again. Without any permanent local representation to follow up your efforts the probability of winning business is always low. Bondoni’s local presence and expertise fills this gap in the market by becoming foreign companies’ local representative,” Sir Charles said.
He said as a 100 per cent Omani-owned company Bondoni will be in a strong position to find local partners by offering two options: Partnering with Bondoni or selecting an alternative local partner.
We can simplify the legal and bureaucratic process, Sir Charles said, adding, “Partnering with Bondoni will give international businesses a flexibility and independence to run business the way that will be most effective in Oman market. With right contacts in the local market, sound knowledge and expertise we will act as a local intermediary for international clients.”
The traditional target markets for Bondoni to attract companies into Oman are the UK, European countries, the US, Canada and India. However Oman is also looking east – towards China, South Korea and Singapore.
To serve clients the company employs client directors who are cr generator online specialists in their own countries or sector specialists.
As the economic diversification happening at a fast pace in Oman, our focus will be to bring companies from diversified areas to the sultanate, Sir Charles added.